This Practice Note examines the law and regulation that applies to operating prize promotions, including prize competitions and free prize draws. The law concerning prize draws and lotteries is not harmonised between the UK and EU and certain promotion mechanics which are commonly used in England and Wales may be unlawful in other European territories (including in Northern Ireland and the Republic of Ireland). This is a particular issue for digital and social media promotions of prize draws as key platforms, such as Facebook, have a global reach. For more information on the rules in other jurisdictions, see: Lexology Panoramic: Advertising and Marketing. For further reading on prize promotions and template terms and conditions, see: • Practice Note: How to run a prize promotion • Precedent: Prize promotion terms and conditions—short form • Precedent: Prize promotion terms and conditions—long form • Precedent: Prize promotions terms and conditions—holiday prize clause • Precedent: Prize promotion terms and conditions—copyright ownership clause • Prize promotions—checklist Types of prize promotion Organisations use prize promotions for general brand awareness, publicising a new product, and recruiting