IP analysis: In a judgment from 2 August 2019 that has now become available, the Intellectual Property Enterprise Court has dismissed a claim for passing off, in a dispute between two businesses which run live music events in the form of clubbing holidays. The claimant, Innovation Events Management Ltd, claimed to have acquired goodwill in connection with the names ‘Innovation in the Sun,’ ‘Inno in the Sun’ and ‘In the Sun’ in relation to its events, and the central issue before the court was whether the defendants, Unity In the Sun Limited and its two directors, were liable for passing off as a result of using the name ‘Unity in the Sun’ in connection with their events. The court considered the three limbs of the test for passing off and found that the claim was not supported by the evidence. In doing so, it highlighted the importance of adducing compelling evidence that a substantial number of members of the public have been deceived by the defendant’s use of the name complained of, to support a claim of misrepresentation in a passing off case.