Insolvency (England & Wales) Rules 2016 (IR 2016), SI 2016/1024, r 10.2 provides that a creditor must do all that is reasonable to bring the statutory demand to the debtor’s attention and, if practicable in the particular circumstances, serve the demand personally. It does not mandate obtaining an order for substituted service where personal service is not practicable, (as would be required to effect service of any subsequent bankruptcy petition). Where personal service is not practicable, the creditor should follow the guidance as set out in the Practice Direction on Insolvency Proceedings (PDIP), which provides: ‘11.2 Rule 10.2 applies to service of a statutory demand whether within or out of the jurisdiction. If personal service is not practicable in the particular circumstances,