Overview of the marketing/communications department The nature of the marketing department’s activities within your organisation will vary depending on a number of factors, such as your organisation’s size, industry, and whether or not it is a large global or national organisation with multiple offices, or an SME. Typically, the marketing team will be responsible for all advertising and promotional campaigns for your business, ensuring that your products/services are featured and promoted online, through social and other media, in appropriate trade journals, at trade shows, and other events. They are also likely to deal with organising events, such as workshops, networking and industry events specifically geared at promoting your organisation’s brands, as well as generating brochures, product leaflets, posters and other marketing materials to provide information geared towards your customers and prospective customers to encourage them to buy, or to continue to buy your products/services. They generally work very closely with the sales department as well as the product development team. The marketing team is usually geared towards gaining a wider audience for your organisation’s product