The Information Commissioner’s Office (ICO) has issued information notices to Fruitlab, Frog, and Imgur regarding these companies' data practices. This takes place in the context of the ICO emphasising the duty for companies to improve their children’s privacy practices, including through its review of 34 social media and video sharing platforms, as part of its Children’s Code strategy. Following concerns raised during the review, the ICO specifically requested that 11 companies explain issues relating to default privacy settings, geolocation or age assurance, and show how their approach conforms with the Children's Code. However Fruitlab, Frog and Imgur did not comply, leading the ICO to issue the information notices. The ICO has also published the 'Children's Data Live 2024' report, which shows that youngsters are unaware of how companies collect and use their data.