IAB Tech Lab has released AAMP 2.0, introducing transaction-ready Buyer Agent and Seller Agent software development kit (SDK)s that enable agents to negotiate, share rate cards and facilitate programmatic deals within existing standards and controlled boundaries, with all activity logged and audited to allow human oversight for approvals and updates. The Buyer Agent SDK supports media planning, deal creation, discovery and negotiation and campaign automation through a multi-agent architecture and a centralised Deals Library, while integration with the Agent Registry enables automated discovery of seller agents. The Seller Agent SDK incorporates standards such as OpenDirect and AdCOM to manage inventory, media kits and negotiation and pricing through a configurable engine and state machine, with integrations across ad servers and supply-side platforms. The release also includes an Agentic Audiences OpenRTB extension, a Prebid module and an open-source scorer to support adoption, with both SDKs designed for scalable, production-ready deployment and improved efficiency in digital advertising transactions.

IAB Tech Lab has released AAMP 2.3, an update to the Agentic Advertising Management Protocol (AAMP), which introduces changes intended to support enterprise deployment and adoption of agentic media buying. The update includes deployment and interoperability changes, such as Amazon Bedrock AgentCore Runtime support, MCP transport enhancements, OAuth-based authentication, pluggable storage backends and support for OpenAI, Google Gemini and other OpenAI-compatible services, as well as integrations with Google Ad Manager Reporting and Meta Ads. It also introduces a vendor approval gate through the IAB Diligence Platform/SafeGuard Privacy, pricing provenance to trace the source of CPM data and Agentic Audience features, including OpenRTB audience vector embeddings, a Prebid module and Mixpeek contextual enrichment technology to support audience matching using existing taxonomy standards. The update is intended to address deployment, governance, pricing transparency and audience matching to support enterprise adoption of agentic media buying.

The Interactive Advertising Bureau (IAB) Tech Lab has announced the release of the Content Monetization Protocol (CoMP) Specification v1.0 for public comment. This standardised framework is designed to secure commercial agreements before artificial intelligence (AI) systems crawl publisher content. Its goal is to enable content owners and AI systems to communicate terms prior to content access, addressing publisher revenue declines—such as search referral traffic reductions that have exceeded 50% in some cases. The specification remains open for public comment until 9 April 2026.

The IAB Technology Laboratory (Tech Lab) has released its analysis of Google’s plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox. The analysis concluded that the adoption of the Privacy Sandbox introduces key issues including problems with essential event-based metrics, brand safety concerns, on-browser computing implications and a lack of consideration for commercial requirements. IAB Tech Lab also emphasised that the changes mandated by Privacy Sandbox require substantial development and infrastructure investment costs for both buy and sell-side technology companies and operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking. The analysis is open to public comment until 22 March 2024.

The Interactive Advertising Bureau (IAB) has released its General Terms for Advertising Agreements for member comment on 20 May 2025. The terms establish baseline contractual provisions for advertising transactions and platform agreements between buyers, sellers and technology providers. The framework covers ad serving, measurement, verification, data-sharing, programmatic transactions and direct buys. When combined with forthcoming transaction addenda, the terms aim to create standardised agreements across all types of advertising and marketing arrangements.

The International Agreements Committee (IAC) has published a report scrutinising post-Brexit agreements. This report is prepared under the IAC’s Terms of Reference, which include a provision 'to consider matters relating to the negotiation and conclusion of international agreements'. The IAC is responsible for scrutinising all international agreements laid before parliament under section 20 of the Constitutional Reform and Governance Act 2010. This includes international arrangements the UK is putting in place while working on shaping its independent trade policy. In the latest report, the UK bilateral agreement with Ukraine is considered.

The House of Lords International Agreements Committee (IAC) has published its eighth report of session 2024–25, focusing on the UK-Ukraine 100 Year Partnership Agreement. While supporting the agreement’s objectives, IAC highlights concerns over insufficient detail in key areas, including defence, maritime security, trade, and justice cooperation. The Committee urges a formal review should a Russia-Ukraine settlement be reached and recommends structuring aid to strengthen the rule of law. Given the agreement's significance and heightened political interest, particularly in light of the UK’s commitment to providing £3 billion in annual military assistance to Ukraine until 2030/31, IAC called for a parliamentary debate before the scrutiny period ended on 28 March 2025.

The House of Lords International Agreements Committee (IAC) has published the government’s response to the IAC's report on the inquiry into the 'UK–Rwanda Agreement on an Asylum Partnership’, published on 17 January 2024. In its response, the government has confirmed that its position on Rwanda is that it is a ‘safe country’ and that the government is working with Rwanda to ensure that concerns with its asylum system are addressed and necessary changes made. The government concluded its response by stating that it believes all the necessary measures and plans are in place for the UK-Rwanda Treaty to work and it ‘intends to proceed to ratification’.

The House of Lords International Agreements Committee (IAC) has published its ninth report of session 2024–25 on the UK-Mauritius Agreement concerning the Chagos Archipelago, including Diego Garcia. The IAC concludes that while the Agreement is not perfect, it protects the effective operation of the joint UK-US military base on Diego Garcia—a critical UK national security asset—and reduces the risk of an adverse international legal ruling on sovereignty. The IAC heard detailed evidence that any international court considering the issue would be unlikely to find in favour of the UK. It has therefore reported the Agreement to the House for special attention and debate.

The House of Lords International Agreements Committee (IAC) has published its fourth report of session 2023–2024, titled ‘Scrutiny of international agreements: UK-Rwanda Agreement on an Asylum Partnership’. In the report, the IAC has considered the ‘Rwanda Treaty’, laid before Parliament on 6 December 2023, which responds to the judgment of the Supreme Court on 15 November 2023, which declared unlawful the UK Government’s policy to send asylum seekers to Rwanda for processing by the Rwandan Government.

The House of Lords International Agreements Committee (IAC) has published its third report of session 2024–2025 on the Agreement among the Government of the United Kingdom of Great Britain and Northern Ireland, the Government of Australia, and the Government of the United States of America for Cooperation related to Naval Nuclear Propulsion (AUKUS Naval Nuclear Propulsion Cooperation Agreement). The IAC has drawn the AUKUS Naval Nuclear Propulsion Cooperation Agreement to the special attention of the House on the grounds that it is politically important and gives rise to issues of public policy that the House may wish to debate prior to ratification.

The House of the Lords International Agreements Committee (IAC) has written to the secretary of State for Business and Trade setting out considerations for the government’s continued engagement with the US on trade, following its inquiry into the general terms of the UK-US Economic Prosperity Deal. The committee acknowledges that the new tariff measures offer welcome relief to the automotive industry but raises concerns about potential risks to the UK’s trade and industrial strategies, and the wider multilateral trading system. It warns that the general terms offer limited positive economic impacts and could undermine the UK’s broader trade relationships and investment strategy. It highlights a risk of breaching World Trade Organization commitments by pursuing tariff liberalisation through a non-binding, sectoral deal, contributing to the fragmentation of the multilateral trading system. The letter cautions that this approach sets a concerning precedent and may implicitly support the erosion of global trade rules, despite the pragmatic intent behind the agreement.