What is Clearcast and what does it do? Broadcasters in the UK need to ensure that any advertisements broadcast by them comply with the Code of Broadcast Advertising (the BCAP Code) (see Practice Note: Advertising law and regulation). Clearcast is owned by six of the UK's largest commercial broadcasters, including ITV, Channel 4, Channel 5 and BSkyB. These broadcasters and others (but not all broadcasters) entrust the task of complying with the BCAP Code to Clearcast. Clearcast provides advice on, and pre-approves, advertisements to comply with BCAP Code. If the channel on which an advertisement is to appear falls within the purview of Clearcast, then the advertisement must be submitted to Clearcast for its approval. Each year Clearcast sees around 35,500 scripts and watches over 61,000 filmed advertisements. Clearcast is not a regulator (like Ofcom or the ASA), nor does it create rules. If an advertisement