It is important for the proprietors of trade mark registrations to ensure that they are used correctly, so as to ensure that they are recognised by the public as badges of origin for the goods and/or services in respect of which they are used, and to minimise the risk of challenges by third parties on the basis that the marks have become generic or misleading, or that they lack distinctiveness. For more information, see: • Trade mark transactions and management—overview • Practice Note: Managing a trade mark portfolio • Practice Note: Removal of UK trade marks from the register—expiry, surrender, invalidity and revocation To assist, clear ‘guidelines on trade mark usage’ should be created, and training provided to internal teams, as well as to third-party users of trade marks such as distributors, advertising agencies and retailers, as to the correct usage of trade marks. A checklist of points to include in such guidance is set out below. Only use the trade mark as registered, without variations and abbreviations This applies