IP analysis: Easygroup Ltd (‘easyGroup’) has succeeded in establishing that certain use made by Easy Live (Services) Ltd and its directors (together ‘Easy Live’) of ‘easyLiveAuction.com’ signs took unfair advantage of easyGroup trade marks under section 10(3) of the Trade Marks Act 1994 (TMA 1994). However, this came at a cost, with Easy Live establishing that other ‘easyLiveAuction.com’ signs which it had used did not infringe, and partially revoking four of easyGroup’s trade marks. easyGroup further failed to establish a likelihood of confusion under TMA 1994, s 10(2) and, despite establishing both goodwill and misrepresentation, failed to succeed in its passing off claim. Of interest will be Mr Justice Mann’s observations concerning how to assess infringement where first use falls outside of the limitation period, which contrasts with the position taken in a series of recent cases (paras [118]–[128]), as well as his affirmation of the requirements to prove use of EU (and UK comparable) marks which became vulnerable to revocation for non-use before IP Completion Day/Brexit (paras [41]–[45]). Mann J’s treatment of the limited evidence of use provided by easyGroup in addition to the distinction he made between advertising/promotional services directed towards licensees and wider consumers may further be of interest, while it was notable that the passing off claim failed solely on the basis of an insufficient likelihood of damage. Written by Daniel Berry, partner, and Louisa Blair, associate, at Penningtons Manches Cooper LLP.