The European Commission has published guidelines to assist Very Large Online Platforms (VLOPs) and media service providers in implementing article 18(1) of the EU Media Freedom Act. The guidelines clarify safeguards designed to protect professionally produced media content from unjustified removal, including requirements for VLOPs to provide advance notice to media service providers and allow a 24-hour response window. They also set out how VLOPs should operate the declaration functionality, which enables media service providers to declare that they meet criteria, such as editorial independence and regulatory oversight, in order to benefit from content protections. Further guidance is provided to assist media service providers in completing these declarations. In addition, the guidelines outline procedures for VLOPs to consult relevant regulatory authorities and involve civil society organisations, including fact-checkers, when reviewing declarations. The guidelines were developed following consultation with media service providers, civil society and fact-checking organisations, regulatory authorities, as well as VLOP representatives.