Table of contents
- What are the risks for sports stars and other celebrities of using their nicknames on merchandise and in branding campaigns?
- What steps can they take in order to protect their nicknames and ensure that they are free to use them?
- What are the key points to consider when filing a trade mark application for a mark to be used on merchandise?
- What steps can be taken to minimise the risk of disputes with other brand owners?
Article summary
IP & IT analysis: What should sports stars bear in mind when registering their nicknames as trade marks for merchandising and branding purposes? Jonty Warner, associate at Mishcon de Reya, examines the use of trade marks in sport and offers guidance on minimising risks in this area.
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