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CMA publishes guidance seeking to prevent hidden advertising

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Published on: 05 December 2022

Published by a LexisNexis TMT expert

Table of contents

Is all this new?
Does this interrelate with the Online Safety Bill?
What practical impact will the new guidance have on influencers?
How will this affect brands which use influencers as part of their advertising campaigns?
Will this impact contractual arrangements between influencers and brands?

Article summary

TMT analysis: Anna Frankum, partner, Louisa Blair, associate, and Oliver Simpson, trainee solicitor, at Penningtons Manches Cooper LLP, examine the Competition and Markets Authority’s (CMA) suite of guidance for social media platforms, businesses and influencers on complying with consumer protection rules.

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