Commentary

3 The British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’)

ADVERTISING AND MARKETING vol 1
| Commentary

3 The British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’)

| Commentary

2: NON-BROADCAST ADVERTISING

3 The British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’)

The 11th edition of the British Code of Advertising, Sales Promotion and Direct Marketing (‘CAP Code’)1 came into force on 4 March 2003, with amendments made in April 2004 to reflect the provisions of the Privacy and Electronic Communications (EC Directive) Regulations 20032 and in October 2005 and May 2006 to introduce new rules for alcoholic drinks.

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