Filters are a feature often included on social media apps, such as Instagram, Snapchat and TikTok, which enable users to quickly edit an image, usually of their face, by applying a pre-set edit to that image. Many types of filter exist and they are used for a variety of purposes ranging from filters intended for humour, to ‘beauty’ filters, which exist to accentuate, alter or exaggerate a person’s features in a manner the user finds aesthetically pleasing. Initially, the only filters available on social media apps were those produced in-house, however, many of these sites now allow for third party content creators to design and upload their own filters, which has drastically increased the amount of filters