A UK trade mark is defined by section 1 of the Trade Marks Act 1994 (TMA 1994) as any sign which is capable: • of being represented in the register in a manner which enables the registrar and other competent authorities and the public to determine the clear and precise subject matter of the protection afforded to the proprietor, and • of distinguishing goods or services of one undertaking from those of other undertakings TMA 1994, s 1 further specifies that a trade mark may, in particular, consist of words (including personal names), designs, letters, numerals, colours, sounds or the shape of goods or their packaging. The definition in TMA 1994, s 1 is derived from Article 3 of Directive (EU) 2015/2436, which was implemented into UK law on 14 January 2019 by the Trade Marks Regulations 2018, SI 2018/825. Previously, it had been necessary for a trade mark to be capable of being ‘represented graphically’ on the register, but the amended position has given trade mark proprietors greater flexibility to make use of