Commercial analysis: The UK government has confirmed its intention to introduce secondary legislation under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024), to regulate subscription contracts, a £26 billion annual market. The new regime, anticipated in Spring 2027, will introduce enhanced pre-contract disclosure requirements, dual 14-day cooling-off periods (at sign-up and upon auto-renewal), and streamlined cancellation processes. From a competition law perspective, the reforms target practices that impede consumer switching, thereby aiming to encourage higher levels of competition within the markets where subscription contracts are used. Businesses face substantial compliance costs in order to ensure their practices are compliant with the new regime. While the regime aims to foster market competition and address cost-of-living pressures, its ultimate impact on market structure and consumer welfare will only become evident following the government’s five-year post-implementation review. Written by Neil Baylis, co-head of the CMS antitrust, competition and trade group in the UK.