Commercial analysis: The Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) received royal assent during the ‘wash up’ period, following the announcement of the July General Election. One very significant area of focus in the DMCCA 2024 (following the UK Government's 2021 consumer protection consultation and the earlier Penrose report) is subscription contracts. Subscription contracts are big business, with estimated consumer spending in the UK on subscriptions said to be between £28bn and £34bn a year across multiple sectors, with eight in ten UK consumers having at least one subscription. The reforms in the DMCCA 2024 were prompted by concerns that consumers may be spending as much as £1.8bn per year on subscriptions they do not think are good value for money and can find difficult to exit when they no longer require the relevant goods/services. The new rules are expected to come into force towards the end of 2024, once regulations are passed. Richard Shaw, partner, Anna Blest, senior knowledge lawyer, and Krish Raichura, associate, all at Bryan Cave Leighton Paisner LLP, discuss the key changes and how these will affect the subscription contract model below.