Ofcom has announced that, from 16 September 2024, broadband providers are required to clearly indicate to customers, before they agree to purchase a broadband service, whether the broadband technology used is a new ‘full-fibre’ network. This comes as a result of the term ‘fibre’ being previously used inconsistently, causing confusion among customers. Providers are now to give a short description, using unambiguous terms, of the network technology they use, such as ‘full-fibre’, ‘cable’, ‘copper’ or ‘part-fibre’. Providers are also required to give a more detailed explanation of the technology they use in an accessible and user-friendly format.