Barclays has published data on scam trends in 2024, revealing that one in five consumers fell victim to scams, with 93% of incidents occurring online. Investment scams, while only 4% of claim volumes, accounted for a third of total claim values. Purchase scams were the most common, comprising 74% of claims. Notably, 75% of scams originated on social media and tech platforms. The report highlights growing consumer sentiment that tech companies should take more responsibility, with 77% believing they need to do more to prevent scams and 64% supporting the idea that tech firms should reimburse victims. Additionally, 49% of respondents expressed willingness for banks and tech companies to share personal data if it helps prevent scams, signalling a potential shift in attitudes towards data sharing for fraud prevention.