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CHECKLISTS
How to use this Checklist This Checklist is for use when planning a digital marketing campaign. The focus is on marketing-specific requirements and the Checklist does not consider general issues in relation to transactional activity (eg contract formation, distance selling). It covers media selection, territorial targeting, agency contracts, data protection, advertising compliance, user-generated content, influencer engagement, prize and price promotions, and behavioural advertising. It also considers compliance with legislative and self-regulatory regime in the UK, including the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). Digital marketing can reach consumers at home, at work and, through their mobiles, tablets and video game consoles, virtually everywhere else. Alongside unrivalled potential audience numbers, it offers brands the opportunity to target individuals on the basis of their specific interests, locations or habits. It is no surprise, then, that brands are diverting more and more of their marketing spend from traditional media to social and other digital media. Digital
CHECKLISTS
This Checklist is for use when planning a print marketing campaign. The focus is on marketing-specific requirements, but general issues in relation to transactional activity (eg contract formation, distance selling) are not included. It covers targeting and placement, agency contracts, data protection, advertising compliance, prize and price promotions. It also considers compliance with legislative and self-regulatory regime in the UK, including the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). Print advertising continues to play a central role in all major brand advertising. This includes advertising on billboards, posters, brochures, fliers and in newspapers and magazines. In the UK, print advertising is governed by a combination of industry self-regulation and legislation. For a detailed overview of the advertising landscape in the UK, see Practice Note: Advertising law and regulation. See also: • Advertising copy approval—checklist • Planning a digital marketing campaign—checklist The third column can be used to record observations or comments as the
NEWS
Planning analysis: The Planning and Infrastructure Act 2025 received Royal Assent on 18 December 2025. The Act introduces significant reforms to planning and infrastructure consenting in England, intended to tackle long-standing barriers to housing delivery and unlock stalled development. This is a summary and analysis of the planning-related provisions, including changes to the NSIP regime, local planning processes, strategic planning, environmental mitigation and compulsory purchase.
PRACTICE NOTES
The Planning and Infrastructure Act 2025 received Royal Assent on 18 December 2025. The Act is commenced in stages.
NEWS
Planning analysis: Part III of the Planning and Infrastructure Bill is arguably the most complex, and controversial element of the proposed legislation. This analysis summarises the provisions and looks at the potential implications. Written by Alexa Culver, legal counsel at RSK Wilding.
NEWS
The government has published a package of amendments to its Planning and Infrastructure Bill, to be debated at report stage in the House of Lords from 20 October 2025. The changes are part of its ‘pro-growth’ drive to accelerate housing and infrastructure delivery. Proposals include a new power allowing ministers to issue ‘holding directions’ to stop councils refusing applications while call-in is under consideration, alongside measures to prevent permissions expiring during judicial review and to streamline approvals for major projects.
NEWS
Planning analysis: After two days of debate (report stage on 9 June 2025 and third reading on 10 June 2025) the Planning and Infrastructure Bill (the Bill) left the Commons and moved to the Lords. MPs approved three noteworthy revisions: they tightened development consent order (DCO) examinations, broadened the statutory consultation and protection regime for Environmental Delivery Plans (EDPs), and introduced a rule that environmental effects on non-protected features must be ignored once a developer pays the Nature Restoration Levy. For planning lawyers and local planning authorities (LPAs), the changes could translate into earlier evidence deadlines, stronger scrutiny from transport and marine bodies, and a fresh cost-benefit test around the levy. Part 3 of the Bill remains highly contested, with conservation group Wild Justice already pursuing judicial review.
NEWS
Planning analysis: The Planning and Infrastructure Bill (the Bill) introduces seismic reforms to streamline the planning system, including: faster consenting for NSIPs and updating of National Policy Statements, localised planning fees, a delegation scheme for planning decisions, a new nature restoration fund for environmental interventions, a strategic planning system across England, strengthened development corporations, and a streamlined compulsory purchase process. This is a summary of the key provisions of the Bill and analysis of the practical implications.
NEWS
Planning analysis: The Planning and Infrastructure Bill had its second reading on 24 March 2025. Key amendments include a right for local planning authorities to decline future planning applications from parties in certain circumstances and the introduction of a third-party right to appeal a grant of planning permission. This analysis sets out a summary of some of the key amendments, based on the 9 April 2025 Amendment Paper.
PRACTICE NOTES
Air quality is an important concern for both central government and local authorities. EU Directive 2008/50/EC of the European Parliament and of the Council of 21 May 2008 on ambient air quality and cleaner air for Europe (referred to as the Directive), as it had effect immediately before 11pm on 31 December 2020, set legally binding limits for concentrations of major air pollutants that impact public health, habitats and biodiversity. The Air Quality Standards Regulations 2010 and the Air Quality Standards (Wales) Regulations 2010 (together the Air Quality Regulations) implement the requirements of the Directive into English and Welsh law respectively and post-Brexit continue to require the Secretary of State/Welsh Ministers to assess air quality, ensure that specified limit values are not exceeded and that specified target values are achieved. Additionally, local authorities are required under Part IV of the Environment Act 1995 (EA 1995) to review air quality in their area and designate air quality management areas (AQMAs) where any air quality standards or objectives are not being achieved, or are not likely to be achieved.
PRACTICE NOTES
Over the last decades, climate change has become an issue of ever-growing importance. With evolving scientific understanding of the causes of climate change and the current and anticipated impacts of global warming, there has been growing frustration at the speed of legislative and policy action. This is despite the continued efforts at intergovernmental level, including the Paris Agreement 2015, by which signatories commit to reduce carbon dioxide and other greenhouse gas (GHG) emissions to hold global average temperature increase to well below 2.0 degrees above pre-industrial levels, and pursue efforts to limit the increase even further to 1.5 degrees. For more information, see Practice Note: The Paris Agreement 2015—snapshot. Increasingly, resort is therefore had to litigation and courts have had to deal with climate change arguments presented in various shapes and factual contexts. It is evident that the Paris Agreement has, far from reducing such litigation, provided impetus for it. This is because many national laws and policies fall far short, in terms of their intended
PRECEDENTS
1 Definitions In this Schedule the following definitions apply: Buyer’s Surveyor a chartered surveyor with not less than 15 years’ experience in the [residential development OR [as appropriate]] market in the [insert location] area; Code International Property Measurement Standards (IPMS) 3B—Residential as contained in RICS Property Measurement (2nd Edition—January 2018); Gross Internal Area gross internal area measured in accordance with the Code; Index Halifax House Price Index; AllMon(NSA): All Houses (All Buyers), Non Seasonally Adjusted — Monthly Data, published by Bank