When a crisis hits, you will be under pressure—pressure to act, pressure to respond, pressure from those to whom you answer internally and potentially from external stakeholders as well. You may be out of your comfort zone and unsure of your reporting obligations, what to divulge, to whom and when and the order in which to do things. Your first instinct may be to try and react immediately in response to the agendas of others or, conversely, to clam up and adopt a legal position. This Practice Note discusses what you should look out for and how can you prepare for your likely involvement in any crisis management effort in terms of effective communication. What is a crisis? Unforeseen and unwelcome events can impact on an organisation at any time. In some cases, you may have some warning (eg an industrial dispute or a failure in your supply chain), but not always. Natural disasters, pandemics, accidents, stakeholder activism, crime, the loss of a key partner or contract and economic pressures are just some of the things that could