This Q&A has assumed that: • for the purposes of the question, 'advertise for a games console', means promoting a prize to win a games console • the prize promotion is not an illegal lottery under the Gambling Act 2005 (GA 2005) Prize promoters are permitted to promote a prize promotion to win a product at events, including gaming conferences or beer festivals, provided they comply with the relevant provisions of GA 2005, any applicable codes of practice, and the self-regulatory requirements of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), in particular section 8 on Promotional marketing. For the purposes of the CAP Code, rule 8.2 requires that promoters must conduct their promotions equitably,