The European Parliament has adopted a new regulation on transparency and targeting of political advertising. The new rules will regulate political advertisements, notably online ads, while also providing for a framework for political actors to advertise more easily across the EU. The new rules will make it easier for citizens, authorities and journalists to obtain information on who is financing an advert, their place of establishment, the amount paid, and the origin of the financing, among other details. A public repository for online political advertisements will make information on all online advertisements and their transparency notices available publicly. Sponsoring ads from outside the EU will be prohibited three months before elections. Targeting and amplification techniques will only be available for online political advertising based on personal data collected from the data subject and subject to consent, and the use of sensitive personal data will be banned. The new regulation is pending formal adoption by the Council of the EU.