The Department for Business and Trade (DBT) has published the response to its consultation on improving price transparency and product information for consumers. In light of the submissions received, the government has proposed to amend the Prime Marking Order 2004 (the Order), SI 2004/102, and associated guidance with respect to the use of consistent measure for unit pricing products, clear legibility criteria for in-store price labels, defining which type of promotional or loyalty scheme offers should be included in the scope of the Order, and making provisions for the Deposit Return Scheme in order to make sure the cost of the deposit is displayed separately on price labels. In addition, the government proposes to prohibit commercial practices related to fake reviews by making these subject to civil liability, clarifying the law on drip pricing by introducing new requirements in the Digital Markets, Competition and Consumers Bill (the Bill) on drip pricing that require unavoidable fees to be included in the headline price or indicated at the start of the purchase process, and extend the power to make applications to the court for online interface and interim online orders to all public designated enforcers as listed in Part 3 of the Bill.