European Commission commits to promoting audiovisual works and protecting viewers

Article summary

The European Commission has adopted guidelines to help Member States with the implementation of Directive (EU) 2018/1808, the revised Audiovisual Media Services Directive (AMSD), which establishes new rules on video-sharing platforms and the promotion of European works. The two sets of guidelines (on video sharing platforms and on European works) will ‘offer a practical tool to ensure the promotion of European works in media content, thereby supporting cultural diversity and greater choice for European consumers’, and better protect users of video-on-demand and video-sharing platforms, particularly minors, against hate speech and harmful content. The guidelines are part of the Commission's broader work to define clearer responsibilities and accountability for social media and online platforms.