FORTHCOMING CHANGE: This Practice Note reflects the current legislative position, however, note that certain elements will be impacted by the Digital Omnibus proposals published on 19 November 2025, pursuant to the EU Commission’s ‘simplification’ agenda. For more information, see Practice Note: EU Digital Omnibus—tracker. In brief Data protection laws in the EEA (the EU plus Iceland, Norway, and Liechtenstein) seek to ensure information about living individuals (within the definition of ‘personal data’) is used fairly and responsibly. To help ensure that, EEA data protection laws impose a large number of obligations on those ‘processing’ personal data (and on the controllers of such processing). Key protections under EEA data protection laws include restrictions on automated individual decision-making (in summary, decision making by automated means, with those data protection laws imposing significant additional protections for data subjects where the decision making occurs in the absence of any meaningful human intervention) and profiling (in summary, automated processing of personal data to evaluate things about a person (which may or may not feature human intervention)). This Practice Note