Introduction This Practice Note addresses frequently asked questions about when UK consumer protection law applies, including who qualifies as a consumer or trader, mixed-purpose transactions, contractual declarations of status and who bears the burden of proof in establishing that an individual is a consumer. It goes on to consider the laws applicable to goods, services and digital content, whether a consumer can waive their statutory rights, and the treatment of products supplied for free. The applicable rules depend on the particular legislation. The principal contractual framework is contained in the Consumer Rights Act 2015 (CRA 2015), while the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) regulates unfair commercial practices and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCR 2013), SI 2013/3134 impose pre-contract information requirements, cancellation rights and other restrictions on consumer contracts. This Practice Note primarily focuses on the interpretation of CRA 2015, with specific consideration of other consumer protection law as applicable. For more information on the wider legislative framework, see Practice Note: Key consumer legislation—summary.