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According to the LexisNexis report, Mind the gap, the main challenges and priorities for mid-size firms revolve around clients and staffing –
not just attracting them, but holding onto them over the long-term.
Based on interviews and surveys with 56 decision makers and more than 100 practicing lawyers, 80% agreed that attracting new clients was their top priority and 75% were focused on retention and client loyalty. Suggesting that – for now –
keeping up-to-date with legal developments ad news may take a backseat.
The problem is clients no longer walk through the door unsolicited, which places a heavy onus on marketing – which isn’t a strong point for many firms.
In fact, around 25% of fee earners have taken on responsibility for areas like marketing, social media and PR themselves – which is a far cry from their own areas of expertise, experience and training.
In the words of one lawyer: “I think as an industry we are miles behind in terms of marketing, busi
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