Bird & Bird

Experts

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Aleksandra Żebrowska
Associate
Bird & Bird
Alex Jameson
Senior Associate
Bird & Bird
Alexander Beesley
Solicitor
Bird & Bird
Alexandre Vuchot
Partner
Bird & Bird
Andrew Rink
Solicitor
Bird & Bird
Anthony Rosen
Solicitor
Bird & Bird
Bartosz Mazurek
Associate
Bird & Bird
Caroline Brown
Solicitor
Bird & Bird
Cat Hughes
Solicitor
Bird & Bird
Craig Giles
Bird & Bird
Dan Fara
Solicitor
Bird & Bird
Elizabeth Lang
Bird & Bird
Feyo Sickinghe
Principal Regulatory Counsel
Bird & Bird
Graham Smith
Partner
Bird & Bird
Heather Catchpole
Associate
Bird & Bird
Heidi Hurdle
Solicitor
Bird & Bird
Henna Malik
Solicitor
Bird & Bird
Ian Edwards
Partner
Bird & Bird
Julian Hickey
Bird & Bird
Louise Hutt
Solicitor
Bird & Bird
Michał Sałajczyk
Senior Associate
Bird & Bird
Phil Sherrell
Partner
Bird & Bird
Piotr Dynowski
Partner
Bird & Bird
Robert Turner
Partner
Bird & Bird
Roger Bickerstaff
Partner, Bird & Bird
Bird & Bird
Ruth Boardman
Partner
Bird & Bird
Sacha Bettach
Senior Associate
Bird & Bird
Sally Shorthose
Bird & Bird
Sanjana Sura
Senior Associate
Bird & Bird
Sarah Faircliffe
Legal Director
Bird & Bird
Shaun Lee
Partner
Bird & Bird
Simon Phippard
Solicitor
Bird & Bird
Simon Allport
Bird & Bird
Simon Gough
Solicitor
Bird & Bird
Sophie Stoneham
Associate
Bird & Bird
Tenisha Cramer
Associate
Bird & Bird
Tom Ward
Associate
Bird & Bird
Will Deller
Bird & Bird
Zhe Ning Low
Trainee Solicitor
Bird & Bird
Zoe Feller
Partner
Bird & Bird
Contributions by Bird & Bird

2

Cookie compliance—international
Cookie compliance—international
Practice notes

This Practice Note links to a report produced by Bird & Bird that reviews the laws governing the use of cookies and similar devices in the following jurisdictions: Australia, China, Finland, France, Germany, Hong Kong, Italy, Luxembourg, Poland, Singapore, Spain, Sweden, and the UK.

Software development—agile method
Software development—agile method
Practice notes

This Practice Note explains the key differences between Agile software development and the more traditional ‘waterfall’ model, and highlights the key challenges and issues arising in Agile software development projects.

Contributions by Bird & Bird Experts

21

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs)
Anonymisation, pseudonymisation and privacy enhancing technologies (PETs)
Practice notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation and an explanation of some basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs) in the EU
Anonymisation, pseudonymisation and privacy enhancing technologies (PETs) in the EU
Practice notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation under the EU’s General Data Protection Regulation, Regulation (EU) 2016/679 (EU GDPR) and an explanation of the basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

Artificial intelligence in the EU—the key legal issues
Artificial intelligence in the EU—the key legal issues
Practice notes

This Practice Note considers the key legal issues arising in relation to the development and use of artificial intelligence (AI) and machine learning (ML) in the EU; including regulatory proposals for the EU AI Act, the EU Product Liability Directive, the EU Machinery Directive, the EU General Product Safety Directive, the EU Data Act and the EU Data Governance Act.

Dealing with social media influencers—France
Dealing with social media influencers—France
Practice notes

This Practice Note is aimed primarily at brands wanting to use influencers for particular social marketing campaigns and advertising promotions to the French public.

Dealing with social media influencers—Poland
Dealing with social media influencers—Poland
Practice notes

This Practice Note is aimed primarily at brands and agencies wishing to engage with social media influencers (or other talent) for social media marketing campaigns and promotions in Poland. It covers: talent marketing as a form of advertising, disclosure requirements, applicable regulations, sanctions for inadequate disclosure, ownership of the content created and key provisions in Poland focused agreements.

Drones—the EU legal framework
Drones—the EU legal framework
Practice notes

This Practice Note considers the key EU legal issues arising in relation to the use of unmanned aircraft or drones in a recreational and commercial context.

Drones—the UK legal framework
Drones—the UK legal framework
Practice notes

This Practice Note considers the law relating to the operation of small civilian drones (also referred to as unmanned aerial vehicles or UAVs, unmanned aircraft, small unmanned aircraft or SUAs) for commercial and recreational purposes. It looks at the International, European and domestic regulatory framework with particular emphasis on the Air Navigation Order, the Retained Implementing and Delegated Regulations and the open, specific, and certified categories. It also considers issues of criminal and civil liability that may arise when using a drone including trespass, negligence and nuisance.

EU Orphan medicinal products
EU Orphan medicinal products
Practice notes

This Practice Note provides an overview of the EU regulatory frameworks implemented to encourage development of drugs for rare diseases, termed orphan medicinal products.

In-app purchases and consumer protection
In-app purchases and consumer protection
Practice notes

This Practice Note discusses the key legal and commercial issues relevant to in-app purchases and consumer protection. It examines the relevant background and terminology, examines the current consumer protection framework applicable to in-app purchases, and future developments, and considers non-binding industry guidance that may be applicable, and provides best practice tips for developers.

Orphan medicinal products
Orphan medicinal products
Practice notes

This Practice Note provides an overview of the EU and UK regulatory frameworks implemented to encourage development of drugs for rare diseases, termed orphan medicinal products.

Public M&A deals 2019—UK—Market Standards Trend Report
Public M&A deals 2019—UK—Market Standards Trend Report
Practice notes

This Market Standards Trend Report was published in 2020 and is not maintained. It provides in-depth analysis of the 66 firm offers and 45 possible offers made for quoted companies subject to the Takeover Code in 2019. It includes insight into public M&A trends and what was expected for 2020 and beyond.

Social value and public procurement
Social value and public procurement
Practice notes

This Practice Note provides an overview of the Public Services (Social Value) Act 2012, which requires contracting authorities to consider the wider social, economic and environmental impact of the services they procure before embarking on a public procurement process, with a view to maximising the social benefits. It sets out the scope of application, key requirements and explains the interplay with the Public Contracts Regulations 2015.

Tax implications of international joint ventures
Tax implications of international joint ventures
Practice notes

This Practice Note considers the key tax issues arising when structuring, operating and terminating an international joint venture, meaning a structure where either the JV vehicle or one or more of the joint venture parties is non-UK resident for tax purposes. It includes considerations relating to diverted profits tax (DPT), the tax efficiency of both debt and equity funding structures, including withholding taxes and the corporate interest restriction, and the availability of loss reliefs. This Practice Note is produced in partnership with Zoe Feller and Alexander Beesley of Bird & Bird LLP.

The UK’s Digital Competition Regime
The UK’s Digital Competition Regime
Practice notes

This Practice Note describes the proposed competition law framework regulating major online platforms designated as having ‘strategic market status’ (SMS), and also covers key competition investigations in the UK. It addresses key reports such as the Furman report and the CMA’s final report of the ‘Online Platforms and Digital Advertising’ market study that have informed the design of the SMS regime.

VAT tripartite supplies—third party consideration
VAT tripartite supplies—third party consideration
Practice notes

This Practice Note considers the application of VAT to tripartite supplies. Specifically, it covers the supplier’s liability to account for the VAT in respect of the supply by reference to the third party consideration and the complications faced by the paying party in recovering input tax in such tripartite arrangements. This Practice Note is produced in partnership with Caroline Brown of Bird and Bird LLP.

Drone services agreement
Drone services agreement
Precedents

This Precedent drones agreement is intended for use in a business-to-business (B2B) transaction for the supply by a drone operator and the purchase by the customer of drones (or unmanned aerial vehicle (UAV) or unmanned aircraft system (UAS)) services for the supply of a single deliverable or output, to be delivered as a result of data captured during a drone flight or series of related flights using a drone or drones. The Precedent incorporates industry insight and feedback as provided by ARPAS-UK (the UK Drone association).

Policy—bring your own device (BYOD)
Policy—bring your own device (BYOD)
Precedents

This Precedent is an internal-facing bring your own device (BYOD) policy for use in relation to employees, other workers and contractors (staff), designed to be used with other policies and privacy notices. This particular policy takes into account the requirements under Assimilated Regulation (EU) 2016/679, UK General Data Protection Regulation (UK GDPR), those in the Data Protection Act 2018 (DPA 2018) and the Information Commissioner’s Office (ICO) guide to the GDPR. It is intended for all staff who bring their own computing devices (eg laptops or smartphones) to work and use these to connect to the company’s IT systems. It is in short form and plain, non-technical English so that it can be easily understood. This policy has been drafted to supplement other related policies such as those covering data protection and information security. It will need to be adapted to reflect the technical basis on which access is granted to company IT systems from personal devices.

Other Work
Audit of a new or existing personal data processor—checklist
Audit of a new or existing personal data processor—checklist

This Checklist sets out key considerations a controller should typically take into account when conducting an audit for the purposes of evaluating the suitability of a prospective or existing processor of personal data under the United Kingdom General Data Protection Regulation, Assimilated Regulation (EU) 2016/679 (UK GDPR).

Ireland—Policy—bring your own device (BYOD)
Ireland—Policy—bring your own device (BYOD)

This Precedent is an internal-facing bring your own device (BYOD) policy for use in relation to Irish employees, other workers and contractors (staff), designed to be used with other policies and privacy notices. This particular policy takes into account the requirements under Regulation (EU) 2016/679(GDPR), those in the Data Protection Act 2018 (Ireland) (DPA 2018(IRL)). It is intended for all staff who bring their own computing devices (eg laptops or smartphones) to work and use these to connect to the company’s IT systems. It is in short form and plain, non-technical English so that it can be easily understood. This policy has been drafted to supplement other related policies such as those covering data protection and information security. It will need to be adapted to reflect the technical basis on which access is granted to company IT systems from personal devices.

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