Alex Jameson

Senior Associate, Bird & Bird

I am a senior associate in Bird & Bird’s Privacy and Data Protection Group, based in London. I work with UK and international clients across a variety of sectors on a wide range of data protection and e-privacy issues.

My experience covers all aspects of information law: from the GDPR, to ePrivacy and Freedom of Information. I enjoy finding practical solutions to difficult questions: be that building a data protection compliance programme within a difficult culture, advising on grey spaces like on-device processing and biometrics, or just finding a calm way to manage stressful moments such as security incidents.

I work with all kinds of organisations, but have a particular interest in matters involving AI and new technologies.

Separately, I have particular experience working on HR data and employment-adjacent privacy matters.

Before joining Bird & Bird, I spent over six years at another private practice firm where I advised companies, public sector organisations and international NGOs on data and privacy.

Contributed to

2

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs)

Practice Notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation and an explanation of some basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

Information Law

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs) in the EU

Practice Notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation under the EU’s General Data Protection Regulation, Regulation (EU) 2016/679 (EU GDPR) and an explanation of the basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

EU Law