Craig Giles#1717

Craig Giles

Craig is a Partner in the Sport and Media Groups of Bird & Bird LLP.

He advises on a range of commercial issues connected with sport, including sponsorship, media rights, image rights, staging agreements, agency agreements, merchandising, licensing, funding agreements, brand protection and ticketing measures. He represents clients across all major sports, including football, rugby, tennis, cricket and athletics, as well as a range of broadcasters, event organisers and sponsors.

His work also encompasses advising clients on gambling regulations, e-commerce and advertising and promotional campaigns in broadcast and non-broadcast media, including comparative advertising, prize promotions and competitions, and complaints before the Advertising Standards Authority and Ofcom.
Contributed to


The commercialisation of sport
The commercialisation of sport
Practice notes

This Practice Note provides an overview of the legal and contractual rights that a sports organisation can rely on, and the practical steps that it can take create valuable proprietary rights in the sporting properties that it owns or stages, and to commercialise those rights effectively.

Practice Areas


  • Contributing Author

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