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Trade Marks: Law and Practice Fifth edition

Trade Marks: Law and Practice is a concise account of UK trade marks law within the European and international context.
In Stock
Published: December 18, 2020
ISBN/ISSN: 9781784734268

Product description

Why should you buy Trade Marks: Law and Practice Fifth edition

Trade Marks: Law and Practice is a concise account of UK trade marks law within the European and international context. It is essential reading for intellectual property lawyers in private practice or in-house, commercial lawyers, policy makers in government, trade mark agents and attorneys, trainees, academics and students. Non-specialist lawyers will also appreciate the accessible treatment of this complex area of law.

Written by Alison Firth and expert co-authors, the new edition of this practical guide will include the following key updates:

  • Changes to legislation, rules and regulations at the national and EU levels pursuant to the revision and recasting of the EU Trade Mark Directive in 2015 and its implementation
  • Recent European and national case law including Cartier, Skykick and KitKat
  • The changing role of the UK in the global trade mark system following its exit from the EU
  • Changes to practice in the UK IPO and EU IPO concerning the registration of trade mark, including the impact of the removal of the requirement that the representation of a trade mark must be graphical


Since the last edition of Trade Marks: Law and Practice was published in 2016, the UK has invoked Art 50 of the Treaty on the Functioning of the European Union to withdraw from the Union. This was consequent upon a referendum of UK citizens in June 2016 and took place on ‘exit day’, 31 January 2020 at 23.00 UK time. From then until the end of 2020, the UK and EU have enjoyed a transitional year during which the status quo was maintained while further negotiations attempted to secure a long-term agreed relationship. Read the full preface...

Read an excerpt from Chapter 17 Brexit and Covid-19 here.


Product reviews

An accessible text for both IP practitioners and non-specialists alike...
by Charlotte Duly
Charles Russell Speechlys LLP. Reviewed for the European Intellectual Property Review (E.I.P.R. 2021, 43(11), 755-756)
“Despite Trade Marks Law and Practice being a compendious account of UK trade marks, it tackles an impressive breadth of material…The value of the book is in its breadth of practical and pragmatic considerations of trade marks…This is a complex area of law, and whilst some of the content may be skimmed over by experienced intellectual property lawyers, the detail and case law references are hugely valuable to all…this remains an accessible text for both IP practitioners and non-specialists alike.”
Coverage is always practical and focused...
by Dev Gangjee
Professor of Intellectual Property Law at the University of Oxford
“For some years now, I have found Trade Marks: Law and Practice to be extremely helpful, not only for my own thinking but especially when I teach practitioners on the Oxford IP Diploma. The wide range of topics include those of research/policy interest (with a judicious dash of legal history) - it doesn't ignore the bigger picture - while the coverage is always practical and focused.”

Featured Authors

Table of contents

Chapter 1 The Commercial Functions of a Trade Mark
Chapter 2 The Mark Itself
Chapter 3 Legal Modes of Protection
Chapter 4 Limits to Trade Mark Protection
Chapter 5 Registration
Chapter 6 Using the Mark
Chapter 7 Pursuing Infringements
Chapter 8 Defending Infringement Proceedings
Chapter 9 Cancellation of UK Registrations
Chapter 10 Licensing Others to Use the Mark
Chapter 11 Assignment of Marks
Chapter 12 Special Category Marks
Chapter 13 Trade Marks and European Union Law
Chapter 14 The European Union Trade Mark
Chapter 15 Trade Mark Systems Worldwide: International Co-operation and Harmonisation
Chapter 16 International Registration: the Madrid Agreement and Protocol
Chapter 17 Brexit and Covid-19