Giulia Maienza
Giulia Maienza is a Senior Associate in the Intellectual Property department at Herbert Smith Freehills Kramer, based in London and previously Milan. With over seven years of experience, Giulia specialises in contentious and non-contentious IP matters, advising international client, particularly in the TMT, fashion, consumer goods, and food sectors, on complex disputes involving patents, trademarks, GIs and designs across Italian, UK, and pan-European courts. Giulia’s expertise extends to transactional and strategic IP work, including licensing, technology transfer, and IP assignment agreements, as well as regulatory and privacy issues.
She has played a key role in high-profile cases, such as leading trademark disputes for global sportswear brands, developing global IP strategies for major tobacco companies, and advising on cross-border design infringement and complex business reorganisations. Giulia has earned accolades such as the Europe Women Rising Star 2025 (Law.com), INTA Tomorrow’s Leader Award 2021, and Rising Star – IP Stars 2024. She has wrote a number of articles for several magazines including JIPLP, Agenda Digitale, Wired, WTR.