Harbottle & Lewis

This Precedent is a set of online advertising terms and conditions for use where a publisher (being the owner of a website, app or other digital platform) sells digital advertising space on its platforms to advertisers or advertising agencies directly. The main body of the agreement is drafted as pro-publisher standard terms, often made available on the publisher’s website, with the main commercial variables set out in an order form (or insertion order). Special terms in the order form include example drafting for likely key pro-advertiser positioning.

This Precedent is a set of prize promotion terms and conditions suitable for most forms of prize competition (as opposed to prize draws, for which the short form version should be used). The terms and conditions will assist in complying with the rules governing prize promotion advertising under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

This is a precedent set of prize promotion terms and conditions suitable for a simple prize competition or a free prize draw. The terms and conditions will assist in complying with the rules governing prize promotion advertising under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

This Checklist is to be used when reviewing online advertising terms and conditions, where a publisher (being the owner of a website, app or other digital platform) sells digital space on its platforms to advertisers (brands or advertising/media buying agencies acting on behalf of such brands) directly (direct sales—either programmatic deals (ie completely automated) or standard direct (ie reservations of space on the publisher’s site)).