Avisha Gupta#8700

Avisha Gupta

Avisha is a Partner in the TMT practice of L&L Partners. She has 10 years of experience and specializes in Technology laws including Fintech, Data Privacy, and host of other emerging technologies such as E-Commerce, Cloud based Services, OTT Platforms, AI, Crypto Currencies, Blockchain, IoT, Health Tech, and Digital Maps.

She has advised some of the largest global and national technology companies, start-ups and banks/NBFCs on regulatory issues, licenses and approvals, policies and contracts. Some of these include Google India, Airtel Payments, ANI Technologies (Ola), Yum Brands.  

She also has extensive experience in advising on corporate law issues including securities laws and foreign exchange.

Apart from corporates, Avisha often works with regulators and industry associations on policy issues, such as IAMAI and RBI on Payments Vision (Nov 2021); FICCI and Ministry of Corporate Affairs on M&A Rules (May 2019); SEBI on policy changes to Takeover Regulations (Aug 2016), meaning and scope of “Control” and reclassification of promoter (Sep 2015).

Avisha is frequently quoted in media articles and writes for financial dailies on issues around legal developments - Economic Times (Mar 2021), Financial Express (Apr 2021). She also regularly delivers guest lectures at business schools - MDI Gurgaon (Sep 2020, Dec 2019, Aug 2019 – MBA and Executive MBA Programs), Jindal Global Business School (Apr 2019), Shiv Nadar University (Feb 2019), Start-up Leadership Program (Sep 2017).

Avisha has been recognized as the Economic Times Young Leader (2019).
Contributed to

1

Dealing with social media influencers—India
Dealing with social media influencers—India
Practice notes

This Practice Note is aimed primarily at brands wishing to engage with social media influencers (or other talent) for social marketing campaigns and advertising promotions in India. It covers: applicable legislation and guidelines; the different types of influencers; the concept of ‘material connection’; disclosure requirements; enforcement of ASCI Guidelines; the liability of an endorser under the Consumer Protection Act, 2019; how the ASCI Guidelines on celebrity advertising address advertising; due diligence obligations; the form and content of influencer agreements; and dealing with disparagement.

Practice Area

Panel

  • Contributing Author

Education

  • B.A/B.Sc. LLB (Hons.), National University of Juridical Sciences, Kolkata (2007-2012)
  • Qualified Company Secretary, Indian Institute of Company Secretaries in India (2014)

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