This Practice Note describes the codified original EU Audiovisual Media Services (AVMS) Directive (Directive 2010/13/EU). The EU AVMS Directive provides a set of rules that apply to content and advertising in relation to AVMS. The Original EU AVMS Directive covers traditional TV (linear services) and on-demand programmes (non-linear services). This Practice Note also covers the Revised AVMS Directive (Directive (EU) 2018/1808) and the Audiovisual Media Services Regulations 2020, SI 2020/1062 which transpose Directive (EU) 2018/1808 into UK law.
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