Yvonne Draheim#7080

Yvonne Draheim

Yvonne Draheim started her career at Hogan Lovells in 1999 and has focused on IP law, in particular trademarks, designs, unfair competition, copyright and domain names, ever since. She has assisted clients from various industry sectors including media, entertainment, food and beverages, energy, automotive, and agriculture.

She has developed her practice to cover almost every type of contentious and advisory IP work in Germany, Europe and the US. As a result, Yvonne's clients benefit from her many years of experience in litigation and the underlying national and international portfolio management, including strategic advice, representation in opposition proceedings as well as negotiating and drafting of out-of-court settlement agreements. Currently, she is one of the lead attorneys in global cross-border infringement proceedings regarding name rights acting on behalf of Merck & Co., Inc.
Yvonne also appreciates the more academic side of IP Law. She teaches Intellectual Property Law at the Bucerius Law School in Hamburg and comments on a number of provisions of the German Trademark Act in a renowned German trademark law commentary.
Besides her legal work, Yvonne strongly appreciates the value of Community Investment. For several years, she has been the partner in charge of the inter-schools debating competition "Debate It!" in Hamburg. The program aims at improving pupils' verbal, writing and reading skills as well as helping them to develop their knowledge of current affairs, critical thinking skills and confidence.
Contributed to


Dealing with social media influencers—Germany
Dealing with social media influencers—Germany
Practice notes

This Practice Note deals with influencer marketing in Germany. It is aimed at social media influencers as well as at brand owners engaging in advertising. This Practice Note focuses on influencer labelling and disclosure requirements, sanctions, and oversight for insufficient disclosure. Subsistence of copyright in the sponsored content and key provisions in influencer agreements are also covered.

Practice Area


  • Contributing Author

Qualified Year

  • 1999


  • GRUR – German Association for the Protection of Intellectual Property
  • INTA – International Trademark Association


  • LL.M./Univ. Stellenbosch (1996)


  • University of Hamburg (1994)
  • Bar Exam (1998)

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