Grace Guo

Counsel, Hogan Lovells
Grace Guo works in Hogan Lovells Intellectual Property, Media and Technology (IPMT) Practice Group who concentrates her practice on advising clients on various contentious and non-contentious matters covering trademark, copyright, domain name, design patent, trade secrets and unfair competition issues.

She has been working in the IP field for about 15 years focusing on cross-border IP matters.

On the contentious side, Grace has represented clients in PRC courts for administrative litigation for trademark prosecution and civil litigation for trademark infringement, design patent infringement and unfair competition cases. She also has a proven track record in designing comprehensive enforcement strategies against infringers including internet enforcement/takedowns, customs protection, trade fair protection, administrative raid actions, etc.

On the non-contentious side, Grace provides trademark portfolio management advice, drafts and negotiates IP terms for commercial transactions, conducts IP due diligence searches for corporate projects. She also advises on IP related regulatory issues regarding advertising, influencer endorsement, e-commerce, corporation IP/trade secret policies, inventor remunerations etc.

Grace is mindful of industry dynamics and is excellent at aligning legal options to new economic phenomena and exploring creative approaches to solve problems. She has the business acumen when advising on legal actions, and understands the importance of delivering solutions when assessing potential legal risks.
Contributed to

1

Dealing with social media influencers—China
Practice notes

This Practice Note is aimed primarily at brands wishing to engage with influencers (or other talent) for particular social marketing campaigns and advertising promotions in China. It covers: what constitutes influencer ‘endorsement’ in China, disclosure requirements, types of breaches and sanctions, oversight of influencer endorsement activities, ownership rights to sponsored content, and key provisions in China’s influencer agreements.

Practice areas

Membership

  • Hogan Lovells
  • INTA (International Trademark Association)

Panel

  • Contributing Author

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