Alex Kelham#5126

Alex Kelham

Alex is the joint head of Lewis Silkin's firm-wide Sports Business Group and advises her clients in the sports sector on a wide variety of predominantly commercial and IP issues. Alex has an intimate understanding of the sector having seen it from all angles - she worked in-house on the London 2012 Games, is a non-executive director of British Swimming, and has competed at international level.

Alex assists sports federations, teams, individuals, events and venues, in the management, exploitation and protection of their commercial rights, and regularly advises on specialist subjects such as image rights, brand protection and ambush marketing. Alex also works with brands and agencies on a range of legal matters relating to sports marketing including sponsorship, athlete endorsements, advertising regulation and social media.

Contributed to


Image rights—protection, exploitation and taxation
Image rights—protection, exploitation and taxation
Practice notes

This Practice Note concerns image rights. It focuses on the commercial protection, exploitation and taxation of image rights in the UK. It contains guidance on intellectual property right protection, including trade marks, copyright, performers’ rights and passing off. It also considers the protection afforded by advertising standards codes and sets out potential causes of action based on privacy and confidential information, data protection, defamation and malicious falsehood. There is also guidance on the structures available for exploiting image rights, including sponsorship, endorsement, ambassador, influencer and merchandising deals, and the considerations that need to be taken into account when considering taxation of image rights.

Practice Area


  • Contributing Author

Qualified Year

  • 2004


  • University of Nottingham (Law LLB)

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