JJ Shaw#5125

JJ Shaw

JJ is an Associate in Lewis Silkin's Commercial and Brands & IP practice groups, with a particular focus on the Sports, Media & Entertainment, and Technology sectors.

From a sports perspective, JJ regularly advises on high value and/or complex image rights and sponsorship matters. He also focus on a variety of commercial issues that impact on the wider media and entertainment sector, including esports; video games; gambling; music streaming services; as well as on-demand video and linear TV projects.
Contributed to


Image rights—protection, exploitation and taxation
Image rights—protection, exploitation and taxation
Practice notes

This Practice Note concerns image rights. It focuses on the commercial protection, exploitation and taxation of image rights in the UK. It contains guidance on intellectual property right protection, including trade marks, copyright, performers’ rights and passing off. It also considers the protection afforded by advertising standards codes and sets out potential causes of action based on privacy and confidential information, data protection, defamation and malicious falsehood. There is also guidance on the structures available for exploiting image rights, including sponsorship, endorsement, ambassador, influencer and merchandising deals, and the considerations that need to be taken into account when considering taxation of image rights.

Practice Area


  • Contributing Author

Qualified Year

  • 2016


  • King's College London (Law LLB)

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