Sarah Wright

Partner, CMS

Sarah Wright became a partner in 2008 and is Head of Trade Marks. She has over 15 years' experience in advising clients on protecting, monetising and enforcing their brands and designs. Ms Wright advises clients across the technology, healthcare, media and retail sectors and specialises in all kinds of trademark work. Her caseload varies from managing international portfolios (including dealing with opposition and revocation actions) though to drafting licensing and co-existence arrangements and conducting litigation in the English courts and at the EUTM Registry. Her focus is on providing strategic advice which delivers the client's commercial objectives. Legal 500 describes her as 'efficient and practical' in her approach. Ms Wright was ranked in The Lawyer's Hot 100 2016.

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Survey and witness evidence in trade mark and passing off cases

Practice Notes

Surveys and related witness evidence are used in trade mark and passing off cases. While often dismissed or criticised by judges, surveys can have a valuable role to play in establishing evidence of consumer confusion between the claimant’s and defendant’s goods and services. This Practice Note covers legal and practical issues associated with the use of survey evidence including advice on when it is appropriate to use a survey and how to formulate a survey.