Tim Rickard

Fieldfisher

Tim is a commercial lawyer in Fieldfisher's Brand Development group, specialising in helping businesses promote and commercially exploit their brands and intellectual property.

Tim supports a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as franchising, e-commerce, agency, and distribution. Many of these are household names, but he also works with up and coming brands looking to break into their sector. His team is ranked by Chambers Global as one of the top two franchising practices in the world – no other practice based in Europe features in the four ranking bands.

A large proportion of Tim’s work also involves advising clients on advertising and marketing matters, working with them to develop goodwill in their brand. This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, and prize promotions.

Tim works with a broad range of clients in a variety of sectors including fashion and retail, food and beverage, and sport.

Contributed to

5

The British Franchise Association (BFA)

Practice notes

This Practice Note examines the role and remit of the British Franchise Association (the BFA) in the franchise industry in the UK. It looks at the legislative and regulatory framework in the franchise industry, the membership criteria of the BFA, the BFA’s Code of Ethical Conduct, the complaints and appeals process of the BFA, the sanctions which the BFA can impose upon its members, the costs of membership of the BFA for franchisors and franchisees, the relationship between the BFA and the European Franchise Federation and alternatives to membership of the BFA.

Commercial

The European Franchise Federation (EFF)

Practice notes

This Practice Note examines the role and remit of the the European Franchise Federation (EFF). It considers the legislative and regulatory framework of the European franchise industry, membership criteria of the EFF, the European Code of Ethics for franchishing, the complaints and appeals process of the EFF, sanctions which the EFF can impose upon its members, costs of membership of the EFF for franchisors and franchisees, and the relationship between the British Franchise Association and the EFF.

Commercial

Deed of termination of franchise agreement

Precedents

This Precedent is a deed of termination for a franchise agreement under which the parties to an existing franchise agreement mutually agree to terminate that agreement prior to its anticipated end-date, which may be as a result of the sale of the franchise business by the outgoing franchisee to a new incoming franchisee or by mutual consent. This deed of termination is drafted on the assumption that there is no dispute between the parties relating to their rights and obligations under the existing franchise agreement.

Commercial

Franchise business sale agreement

Precedents

This Precedent is a franchise business sale agreement for use by an outgoing franchisee selling the business and assets of its existing franchise (the seller) to a new incoming franchisee (the buyer) and the principal franchisor. It is drafted from the perspective of the franchisor.

Commercial

UK regional franchise development agreement

Precedents

This Precedent UK regional franchise development agreement is intended for use where a franchisor wishes to appoint a franchise developer to sell/open units or stores and sell products/services in a particular territory. A franchise developer opens units or stores and (re)sells goods or services under a business method developed by the franchisor, and whose sales success is proven. This Precedent is for the development of a UK franchise business model and is drafted with a franchisor bias.

Commercial