Tim Rickard

Fieldfisher

Tim is a commercial lawyer in Fieldfisher's Brand Development group, specialising in helping businesses promote and commercially exploit their brands and intellectual property.

Tim supports a range of businesses as they expand both domestically and internationally into new markets using multi-channel routes such as franchising, e-commerce, agency, and distribution. Many of these are household names, but he also works with up and coming brands looking to break into their sector. His team is ranked by Chambers Global as one of the top two franchising practices in the world – no other practice based in Europe features in the four ranking bands.

A large proportion of Tim’s work also involves advising clients on advertising and marketing matters, working with them to develop goodwill in their brand. This includes providing domestic and multi-jurisdictional advice on copy clearance, claim substantiation, ASA complaints and appeals, and prize promotions.

Tim works with a broad range of clients in a variety of sectors including fashion and retail, food and beverage, and sport.

Contributed to

2

The British Franchise Association (BFA)

Practice Notes

This Practice Note examines the role and remit of the British Franchise Association (the BFA) in the franchise industry in the UK. It looks at the legislative and regulatory framework in the franchise industry, the membership criteria of the BFA, the BFA’s Code of Ethical Conduct, the complaints and appeals process of the BFA, the sanctions which the BFA can impose upon its members, and the relationship between the BFA and the European Franchise Federation.

Commercial

The European Franchise Federation (EFF)

Practice Notes

This Practice Note examines the role and remit of the European Franchise Federation (EFF). It considers the legislative and regulatory framework of the European franchise industry, membership criteria of the EFF, the European Code of Ethics for franchisng, the complaints and appeals process of the EFF, sanctions which the EFF can impose upon its members, costs of membership of the EFF for franchisors and franchisees, and the relationship between the British Franchise Association and the EFF.

EU Law