Sonal Patel#3472

Sonal Patel

Director, Fieldfisher
Sonal has over 10 years' experience in advising international brands and public sector clients in various sectors on brand promotion, the protection and commercial exploitation of IP and how to develop their businesses. Her particular expertise is in advising clients on a wide range of commercial agreements and advertising and marketing matters including, copy clearance, claim substantiation, ASA complaints and appeals, promotional activity, commercial and non-commercial exploitation of brands, licensing, domestic and multi-jurisdictional sales and prize promotions, advertising/marketing agency contracts and structuring and negotiating brand extension and merchandising arrangements. Sonal also advises clients on developing their businesses and related commercial issues through multi-channel routes to market, such as franchising, licensing, joint ventures, e-commerce, agency and distribution. Sonal gained commercial experience through secondments to the in-house commercial teams at BP, British Gas, and MTV Europe. She has been named as an associate to watch in the legal directory, Chambers & Partners since 2010 for Advertising & Marketing and is a member of the US Brand Activation Association.
Contributed to


Environmental claims in advertising
Environmental claims in advertising
Practice notes

This Practice Note summarises the principal controls surrounding the use of environmental claims in advertising and covers the following key areas: overview of environmental claims in advertising, the relevant legislation, the self-regulatory codes and sanctions for non-compliance.

Practice Area


  • Contributing Author

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