Paul Jordan

Partner, Bristows
Paul is a Partner in the Intellectual Property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul's work focuses on content licensing, trade mark and copyright infringement, and advertising clearance. His experience includes advising on: global IP protection; global brand restructuring; passing off disputes; brand launches; and the defence of ASA and PhonepayPlus investigations.

Paul's wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies.

Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide - Ad Law - published by the Institute of Practitioners in Advertising.
Contributed to


Comparative advertising
Practice notes

Comparative advertising is any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor. This Practice Note considers the conditions which must be satisfied in order for comparative advertising to be lawful, and discusses the interplay between comparative advertising and trade mark infringement. It also includes a checklist of key factors that an advertiser should consider when using comparative claims relating to competitors in an advertising campaign.

Dealing with the Advertising Standards Authority
Practice notes

This Practice Note, produced in partnership with Paul Jordan and Tim Heaps of Bristows LLP, provides high level guidance on dealing with the Advertising Standards Authority (ASA), focusing specifically on responding to a complaint made to the ASA. It also contains guidance on common causes of complaints.

Product placement
Practice notes

This Practice Note is intended for reference when considering the inclusion of a product or service in a television or radio programme in return for consideration. It discusses the Ofcom Broadcasting Code, which sets out the rules that govern which types of products can be placed, which genres of programmes are permitted and how the products can be placed.

Prize promotion terms and conditions—short form

This is a precedent set of prize promotion terms and conditions suitable for a simple prize competition or a free prize draw. The terms and conditions will assist in complying with the rules governing prize promotion advertising under the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

Practice areas


  • BA (Hons) Business Administration, New Hampshire College, USA, LLB (Hons), University of Brunel, Diploma in Intellectual Property Law and Practice, University of Bristol


  • Contributing Author


  • New Hampshire College, University of Brunel, University of Bristol

If you expected to see yourself on this page, click here.