Tim trained with Bristows and qualified into the Intellectual Property Litigation department in 2014. His experience covers both contentious and non-contentious matters, with a focus on trade mark and copyright disputes, patents, confidential information and advertising advisory work. Since joining Bristows, he has spent time on secondment in the in-house legal department of a multi-national company, advising on brand protection and marketing.
Comparative advertising is any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor. This Practice Note considers the conditions which must be satisfied in order for comparative advertising to be lawful, and discusses the interplay between comparative advertising and trade mark infringement. It also includes a checklist of key factors that an advertiser should consider when using comparative claims relating to competitors in an advertising campaign.
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