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Institute of Promotional Marketing
Helen studied in Cardiff, York and Germany and qualified as a solicitor in England and Wales in 1998 after a training contract at Allen & Overy in London and Frankfurt. She spent over six years working in-house at Centrica plc and Palm Europe Limited focusing mainly on consumer, advertising and data protection law before returning to private practice at Stevens & Bolton where she was an associate in the corporate and commercial team for two years. She worked for Practical Law between 2008 and 2012 and LexisPSL between 2013 and 2018. She is now working as regulatory affairs manager for the Institute of Promotional Marketing and her main areas of expertise are advertising law and consumer law. She is also qualified as a solicitor in the Republic of Ireland.
Her main areas of expertise are advertising law and consumer protection law.
Can I extend the duration of a promotion or change its closing date?
Can I say ‘the best of British’ and use the union flag in my advertising?
Can we use an algorithm to select prize promotion winners?
We have run a prize promotion. What happens if we cannot contact the winner(s)?
What are the options for a consumer facing business in respect of deposits or payments made where a consumer terminates a contract due to coronavirus (COVID-19)? Can I keep any deposit paid or where goods or services have been paid for in full can I provide a voucher for future supply/performance? Is the position different if the contract is terminated by the business?
When can I say in my advertising that something is ‘new’?
When can the word ‘free’ be used in advertising?
Which of the General Data Protection Regulation (GDPR) lawful grounds might be appropriate for processing the personal data of entrants to a prize competition? Does the answer differ if the data may subsequently be used for direct marketing purposes?
Who is ‘independent’ when it comes to judging a prize promotion?
Why do I need a no purchase necessary mechanism for prize promotions in Northern Ireland?
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College of Law York
Albert-Ludwigs-Universitaet Freiburg im Breisgau
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