Alexandra Hammond

Partner, Foot Anstey

Alexandra is a partner in the Commercial, Tech & Data team at Foot Anstey. She advises on all types of commercial and consumer law, with a particular focus on supporting clients in the third sector.

Alexandra advises charities and not-for-profit organisations on a wide range of commercial matters, including fundraising arrangements, partnerships, sponsorships and supply contracts. She works closely with charities to provide practical, solutions-focused advice that supports them in achieving their charitable objectives.

Alexandra often advises clients on their marketing strategies, helping organisations develop innovative initiatives that support their fundraising and strategic objectives. She has particular expertise advising on campaigns involving corporate partners, sponsors and brand ambassadors, ensuring relationships are structured effectively and risks are carefully managed.

Alexandra helps organisations secure best value from their commercial relationships while managing risk and protecting their brand and reputation. Her approach is pragmatic and collaborative, ensuring clients can pursue opportunities with confidence while remaining aligned with their values and regulatory obligations.

Contributed to

1

Advertising issues for charities

Practice Notes

This Practice Note analyses legal and commercial issues arising out of advertising activities for charities in England and Wales (meaning a charity as defined in section 1(1) of the Charities Act 2011). For many organisations, both commercial and not-for-profit, there are now multiple channels available to reach their audiences. Most marketing teams are moving away from campaigns which are predominantly launched via traditional billboards and posters (ie out of home or OOH advertising) towards content being shared on social media channels, such as Instagram and TikTok. For charities, in particular, this evolution is exacerbating brand and reputational risks.The most effective marketing teams within charity organisations recognise that the right mix of multi-channel activity is likely to reach the widest possible audience to share their values and goals, maximise potential revenue and attract new volunteers. This Practice Note identifies some of the key legal considerations charities should be mindful of as they navigate the applicable rules around advertising to deliver successful campaigns for worthy causes.This Practice Note does not consider the rules

TMT