Kim Rust

Associate Lawyer (and PhD Candidate, University of East Anglia), Linklaters

Kim’s practice centres around competition and consumer protection law, both in her private practice at Linklaters LLP and her research as a PhD candidate at UEA.

In her private practice, Kim helps business clients navigate complex regulatory compliance, across a range of sectors and jurisdictions. She advises on competition and consumer protection compliance, investigations, and merger control mandates.

Studying under the supervision of Andreas Stephan and Amelia Fletcher, Kim’s PhD thesis focusses on how lessons from behavioural economics can be used to reconceptualise the average consumer test and consider consumer / user decision-making more broadly under competition, consumer protection, and digital markets regulation.

Contributed to

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Key consumer law and product marketing issues for manufacturers

Practice Notes

This Practice Note considers manufacturer liability under consumer protection, product safety, and advertising rules in the UK at three key trigger points throughout a product lifecycle: product safety requirements (manufacturing and labelling); claims relating to consumer products (labelling and marketing); and guarantees, warranties and after-sales promises (post-sale contractual liability).For further general guidance on consumer protection and product regulation, see Practice Notes:•Key consumer legislation—summary•Key product regulation legislation and resources—summaryThis Practice Note addresses:•product safety•manufacturer liability for damage caused by defective products•manufacturer liability for placement of unsafe products on a market•key practical steps on product safety•product claims as unfair commercial practices•breaches of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)•key practical steps on product claims•guarantees and warrantiesConsumer law applies throughout supply chains. Whilst the end business-to-consumer (B2C) communications and contractual arrangements are often the primary focus of guidance, commentary

Commercial