Beyond Billable Hours: The Real Impact of AI on Tax Pricing

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About this event

AI is changing how tax professionals work, prompting firms to reassess what clients value and how that should shape their pricing models.

Tolley’s latest report, The AI Pricing Shift in Tax, reveals a clear change underway. As AI improves the speed and quality of delivery, time-based billing is giving way to approaches that better reflect professional judgement, expertise and outcomes. Firms are moving away from measuring hours and focusing instead on the quality and impact of their advice.

In this webinar, Jonathan Scriven, Director of Tax Markets at LexisNexis, hosts an expert panel exploring what this shift means for pricing, profitability and the evolving role of the adviser.

Hosted by

Jonathan Scriven

Director of Tax Markets, LexisNexis

Expert speakers:

Paul Aplin OBE

Deputy President of the CIOT

Jane MacKay

Partner, Corporate Tax at Crowe UK

Ian E Hayes

President of CFE Tax Advisers Europe

Priya Vijayasarathy

Tax Director – Data & AI, Deloitte UK