Trade mark policy
Trade mark policy

The following IP precedent provides comprehensive and up to date legal information covering:

  • Trade mark policy

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for intellectual property?


We [insert company name] own and control a number of trade marks which enhance and protect the value of our brand(s) and are therefore integral to the value of our business. This policy sets out guidance on the creation, use and protection of our trade marks. You are required to comply with this policy but if there are any parts you do not understand, please contact the Trade Mark Officer (for contact details, see section below ‘Who to contact about this policy’).

What is a trade mark?

A trade mark is usually a word, name, symbol, logo or phrase that is used on our products, packaging, websites, marketing materials and any other communication. Our most widely-used trade marks are [insert examples]. Trade marks help to distinguish our goods [and services] from those of our competitors. As such, they serve as a

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